Ways to improve app downloads

Developing a mobile app and influencing users to download is a tough task for the developers. Mobile application development doesn’t cover only UI and functionality, but also the rate at which the app is being downloaded. Apps should be highly visible to the customers like Android phone users who download apps through Google Play Store or iPhone users who make use of Apple App Store. But how do you achieve all this? If it were that easy we wouldn’t be having these stats that say that almost two-third of the mobile apps on mobile app distribution platforms succumb to competition. Two-third is a big fraction, which simply translates to most of the apps fail to reach their goals. But why is it so? What do these other apps do differently in order to leave an impact among their fans? We know you can’t wait to know either, so here are some of the tips, handcrafted by us, for you, so that your mobile app can get more and more downloads.

App store optimization (ASO): It is a technique of making app more visible in the store and increasing discoverability, which results in ease of finding app in the store and the number of downloads increases. Visibility can be increased based on store and app trends, and optimizing metadata element accordingly.    

Create a unique website: Create a specific and creative website for your app and provide useful content for it. Make sure that you use your website in email and other ways of communication. You can also provide some valuable content like new available features and new designs by creating a blog.

Get present, socially: Social media has had huge impact on improving app downloads. Use social media to inform users about app’s unique features. Use social media to regularly communicate with the customers and to know how the users are reacting to your app.  Make sure that you have a Facebook page, a Twitter account, a LinkedIn profile to share and promote your content. By getting more visitors and followers will surely increase app downloads.

Adopt the Freemium model: It is important to drive more users to download your app initially. Users often opt free apps and this strategy is one of the way to increase app download. If the apps is paid, then the chances of downloading app is less. Freemium strategy can be used to make few features free and certain features as payable.

Focus on user’s ratings and reviews: Customers download apps based on the reviews and make sure that you get more and more positive reviews. Play stores algorithms consider these reviews to rank an app. If there are more negative reviews then the app can get lower rankings. An effective way to get more positive reviews is by providing notifications at the right time.

Authoritative Logo: Use an icon such that it clearly represents your app. Design that you chose to the icon indirectly leads to improvement in app downloads. Make your app get more attention among people which will increase brand reputation.

Press Release: If your app is rated/reviewed by well-known platform/reporter it helps in gaining apps popularity. A positive review from users can help the app ranking high in play store. Developers should know about specific platforms and recently launched apps promoted by the press.

It completely depends on how the app is being promoted no matter how good or bad its design and functionality is. It is important how well the app is built during its development stage and FuGenX can help you for this purpose. FuGenX provides world-class mobile applications for global customers. FuGenX uses cutting-edge technologies like Swift to develop top-notch apps. FuGenX has expert mobile apps developers in India.